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Client reporting guides
What to put in front of clients, how to explain it, and the mistakes that make marketing reports wrong.
How to write a monthly marketing report clients actually read
A one-page structure for monthly client reports: the numbers to lead with, which comparison to use, how to write commentary, and a checklist before you hit send.
Read the guideWhat to put in a GA4 report for clients (and what to leave out)
The Google Analytics 4 metrics clients understand, how to explain engagement rate, key events and Unassigned traffic, and the mistakes that make GA4 reports wrong.
Read the guideSocial media report template: what to show clients each month
What to report for YouTube, Facebook, Instagram and TikTok, why views and followers shouldn't be added up, and a simple monthly template you can copy.
Read the guideSee your whole picture in ten minutes.
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