This is a sample. It's the page your client opens from a share link, with your logo and colour instead of “Brightside”. All numbers are illustrative.
Start your free 14-day trialNorthstar Media · September 2026 report
Prepared by Brightside Agency for Northstar Media · Compared with Aug 1 – Aug 31, 2026
Sample data. These are not actual business results.
Highlights
- Website sessions rose 11.7% to 31,915 (previous period: 28,579). Engagement rate held steady at 63.0%.
- Organic search brought the most visits: 16,004 sessions (50% of the total).
- Organic search gained 2,642 sessions compared with the previous period, the largest change of any source.
- Google search brought 4,747 clicks (up 7.4% on the previous period) from 135,962 impressions (CTR 3.5%, average position 11.0).
- The top search query was “northstar halifax” with 1,422 clicks.
- Ad spend was CAD 809.52 (down 8% on the previous period), for 4,679 clicks (CTR 1.04%, CPC CAD 0.17).
- Your website recorded 46 verified signups (down 4.2% on the previous period) and 25 verified leads.
- YouTube views rose 7.8% to 295,070, with 11,311 hours watched.
- The top video was “The people building a better Atlantic Canada” with 97,374 views on YouTube.
- The most-viewed page was “Home” (17,417 views).
- Followers: YouTube +90 to 18,500, Facebook +30 to 4,260, Instagram +30 to 4,080, TikTok +30 to 2,970.
Commentary from Brightside Agency
Organic search kept climbing after the waterfront series launched, and it now brings in half of all visits.
Next month we'll test a shorter retargeting window and publish two more maker profiles.
Day by day
Where visitors came from
Organic search16,004 · 50%
Direct7,978 · 25%
Google Ads6,066 · 19%
Social referrals1,867 · 6%
Most-viewed pages
| Page | Page views |
|---|---|
| Home | 17,417 |
| A new chapter for Halifax's waterfront | 12,355 |
| Your guide to the week | 9,548 |
| Meet the makers | 6,741 |
| Subscribe | 4,494 |
Google search
4,747 clicks from 135,962 impressions · CTR 3.5% · average position 11.0
| Search query | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| northstar halifax | 1,422 | 10,878 | 13.1% | 1.4 |
| halifax waterfront development | 852 | 28,549 | 3.0% | 6.8 |
| things to do halifax this weekend | 664 | 36,707 | 1.8% | 9.5 |
| atlantic canada makers | 476 | 21,756 | 2.2% | 7.2 |
| east coast small business news | 285 | 19,037 | 1.5% | 12.3 |
| Page | Clicks | Impressions | CTR | Position |
|---|---|---|---|---|
| https://northstar.example/ | 1,803 | 46,226 | 3.9% | 3.1 |
| https://northstar.example/stories/waterfront | 1,042 | 32,633 | 3.2% | 7.4 |
| https://northstar.example/guides/this-week | 852 | 25,833 | 3.3% | 9.2 |
| https://northstar.example/makers | 664 | 17,674 | 3.8% | 8.1 |
| https://northstar.example/subscribe | 189 | 6,798 | 2.8% | 14.6 |
Google web search only. Position is the average ranking, weighted by impressions; 1 is the top result. Search Console doesn't list anonymized queries.
Social channels
| Account | Views | Followers | Change |
|---|---|---|---|
| Northstar MediaYouTube | 295,070 | 18,500 | +90 |
| fNorthstar on FacebookFacebook | 109,178 | 4,260 | +30 |
| @northstarInstagram | 67,866 | 4,080 | +30 |
| ♪@northstarTikTok | 123,930 | 2,970 | +30 |
Followers are the latest count on or before the end of the period. Each platform counts views its own way.
Top content
| Content | Views | Watch hours |
|---|---|---|
| The people building a better Atlantic CanadaNorthstar Media | 97,374 | 3,733 |
| A new chapter for Halifax's waterfrontNorthstar Media | 70,816 | 2,715 |
| Small businesses. Big local impact.Northstar Media | 50,160 | 1,923 |
| Your guide to the week on the East CoastNorthstar Media | 41,307 | 1,583 |
| Meet the next generation of local makersNorthstar Media | 35,411 | 1,357 |
Advertising
| Campaign | Spend | Clicks | CTR | CPC |
|---|---|---|---|---|
| East Coast · Brand searchNorthstar Ads | $501.90 | 3,464 | 3.51% | $0.14 |
| Discover Northstar · RetargetingNorthstar Ads | $307.62 | 1,215 | 0.35% | $0.25 |
Reported actions are counted by the ad platform. Verified signups come from the website's own records and aren't attributed to ads.
Spend by campaign type
| Campaign type | Spend | Clicks | CTR |
|---|---|---|---|
| SearchNorthstar Ads | $501.90 | 3,464 | 3.51% |
| DisplayNorthstar Ads | $307.62 | 1,215 | 0.35% |
About these numbers (5 notes)
- Illustrative demo data. These are not actual business results.
- Reporting ends before recent, potentially incomplete days. Late attribution can still change.
- Views are shown per platform because definitions differ. Reach and unique users are not summed.
- GA4 Unassigned traffic is retained: it is not evidence of internal or development traffic.
- Sitewide verified outcomes are not automatically attributable to advertising. No blended signup CPA is inferred.