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Google Ads reporting your clients understand

Connect Google Ads and see spend, impressions, clicks, CTR, average CPC and reported conversions for every campaign, with spend broken down by campaign type, next to your website and social results.

What Metriclune collects

  • Spend for Search, Performance Max, Display, Video, Shopping and other campaigns, in the account's own currency
  • Spend by campaign type
  • Impressions and clicks
  • CTR and average CPC
  • Conversions reported by Google Ads

What you need

  • A Google account with access to the advertiser account
  • Accounts under a manager (MCC) are discovered automatically

History

Imports daily history within Google Ads' 37-month daily retention window.

Good to know

What Google Ads can't tell you (yet)

We'd rather tell you up front than surprise a client later.

  • Reporting is per campaign. Ad group, keyword and search term tables are not included in this version.
  • Ad-reported conversions are kept separate from verified outcomes; nothing is attributed without evidence.
  1. Click Connect

    Open Connections in your workspace and choose Google Ads.

  2. Approve read-only access

    Sign in on the platform's own page. Metriclune never sees your password.

  3. See it in your reports

    The first sync runs automatically. Then it appears in your dashboard and every PDF.

Google Ads FAQ

Can Metriclune change my campaigns or budgets?

No. Metriclune only runs reporting queries and contains no code that edits campaigns.

Do I need a developer token?

No. The platform owner's Google Cloud project handles API access. You only sign in and choose the account.

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